Research + Planning - Shoot The Runner

The bright colour contrasts with the black background which makes the oranges and purples stand out. The different colours all used throughout the video immidiatly make it stand out as exciting and something different, which suits the style of music as electronics sounds throughout this bands songs are exciting and different. We cannot tell the dress style from the video but the use of hats and buttoned jackets suggest they also have an indie style approach dress sense to go with their music. The audience recognises this look and knows what genre of music this band plays.
The video slows down as the tempo of the song slows down, this shows the relationship between the music and visuals.